I was really impressed by how enjoyable Jekyll & Hyde was to read, despite the fact that it's based around a premise that everyone in the Western world already knows. A testament to how well-written that book is.

I wish I had known the "make it look like a music video" trick before I let the Where the Wild Things Are trailer get me all excited about seeing that movie.

I think The Grey is actually a case where the opposite situation occurred, where the trailers made it look worse than it actually was. My theory is that the producers knew they had a great, intelligent movie on their hands, but felt compelled to dumb its advertising down to appeal to the average action movie fan.

Well, yeah. But this article is all about how trailers try to trick you into thinking a movie doesn't suck. Having Michael Bay's name attached is a pretty straightforward admission of crappiness.

"Another warning sign: if you see two different trailers for a film that seem to have absolutely nothing in common with each other - for instance, one seems like an adventure movie and the other seems like a romantic romp."

That's precisely why Futurama's writers made sure their time travel episodes used a mechanism that would be nigh impossible to repeat. (Until that stupid episode where they could go back in time by drinking head-jar liquid, anyway.)

This reminds me of so many sci-fi stories that bothered me as a kid. Why do they always have a built-in self-destruct button? It makes no sense!?!

Movie Lex Luthor?

Analyzing the data of what everyone is doing online actually sounds more like what Ozymandias would do if Moore were writing Watchmen today.

On the other hand, more Frank Miller in the director's chair means less Frank Miller actually writing new comics.

No, this won't end badly. Not at all.

I've stopped watching trailers because they were getting too spoilery, but this interview was actually pretty cool and informative without spoiling the whole damn movie.

Gattaca. It's like a Ray Bradbury short story brought to life.

Can't really argue with The Dark Knight and The Avengers getting the top spots. They both elevated superhero movies from the Donner Superman formula, and they did it in such different ways. No, neither is a perfect movie, but they're so much more ambitious than any other movie in the genre, and when they succeed,…

"Frankly, if a Zack Snyder film has to belong on the list, 300 feels more at home than the Watchmen ever would."

The more I see of this movie, the more I wish we just movies with the plots of the first two Spider-Man movies, without the Sam Raimi aesthetic.

A lot of this probably stems from the fact that the characters Joss Whedon kills off are much more likeable than Shakespeare's.

This makes me so happy.

Cars may be one of Pixar's weakest movies, but it's still leaps and bounds better than Happy Feet. I suspect Happy Feet got the nod because it was more in line with Hollywood politics.

Oh god, a Hulk-sized essay on why we should stop using Joseph Campbell's monomyth as a crutch for lazy storytelling? I think I'm in love...