Again, questions that are phenomenally easy to answer.

When you spend a decade undercutting and minimizing what you’ve been famous for for an entire century (ie, animated films, especially traditionally animated ones), in favor of bloated, money-grab live action remakes of said films, why would anyone be surprised the…

It’s barely an article in the first place.  There is virtually no insight in this whatsoever.  I know it’s fashionable to accuse this place of having ChatGPT write its articles, but... sometimes it really does seem that way.

I’m not sure what I’m more annoyed by. The clickbait headline which anyone who pays the least attention to the industry can give an instant logical answer to: (Wonka’s budget was a third of The Marvels, and it didn’t have the weight of being part of a billion-dollar-each-film franchise on it)... or the fact that this…

the least popular of a 22-film franchise

Iger’s reaction is telling.

lmao because A. gamers are SUCH rational, level-headed people when things don’t go to schedule or plan as it was announced, and B. you clearly have zero understanding of what shareholder value and stock prices are.

“At $275 million, The Marvels’ budget was over double Wonka’s ($125 million), which obviously makes a huge difference in what should have been its overall earning potential.”

Seems like this could have been a much shorter article. 

That particular Tweet was pretty embarrassing. Their main reason

Still, despite the odds stacked against it, The Marvels didn’t deserve what it got. As many have pointed out, a lot of the criticism leveled against the Iman Vellani, Brie Larson, and Teyonah Parris-led superhero film feels particularly pointed against Nia DaCosta, a Black, female director. Even though the film likely…

The big issue with The Marvels is the worldwide box office performance, not just Domestic. In addition to only making $84 Million YTD domestically, it also has only made $119.3 Million internationally. Meanwhile, Wonka has already almost made that amount ($112.4 Million) in the two weeks that it has been out in…

I’m sure the added competition from Aquaman 2 will have some effect, but I don’t know how much the audiences for the movies will overlap. Wonka seems well positioned to take advantage of Christmas, where for many viewers it becomes less important what you are dying to see, and more important what grandma, your teenage…

I don’t think anyone has called them financial successes, but they were both distributed by Apple TV+, which is flush with cash, and it was pretty obvious they just put them in theaters for awards eligibility.

This article answers the question it asked —why is Wonka considered a box office success compared to The Marvels — really easily. Wonka is considered a box office success because it’s likely to make a lot of money, whereas The Marvels costs a lot more, so it will lose a lot of money.

Another factor to consider for comparison’s sake is that Wakanda Forever had premiered on essentially the exact same weekend one year before The Marvels. Both are sequels to films that opened around comparable times (Black Panther in February; Captain Marvel in March) and grossed over $150 million in their opening…

While the reasons The Marvels underperformed are worth digging into, the constant dragging the conversation out, even when discussing the success of unrelated projects, feels like a part of the phenomenon, not some impartial outsider’s observation. Like, you’re not examining the hole; you’re digging it deeper.

It’s pretty simple. Because The Marvels is a failure on the level of what theatrical Marvel movies are supposed to be. And is troubling from the point of view of the health of their entire market segment.

They’ve been heading out for like 60 years.

Wonka also pulled in its dollars despite the fact movie musicals are on the outs nowadays

Why is this even an article?

Yikes, does something this self-evident really need to be explained to people? If so, let me add that Wonka has already made $150 mil globally, and is on pace to make more globally than The Marvels by, likely, a hefty amount. It will be more successful irrespective of budgets.