Because it won’t work, except maybe to make you feel better.

No one is getting an ego boost from a CRV, bucko.

I’ll let Wikipedia explain:

Make it make sense for me to buy a better choice. 

Yeah, this article isn’t trying to convince anyone.

Awareness is important. I’m not sure mocking people who want to be marginally more comfortable as wanting to murder you will work in that regard. 

Even if you care, really trying to modify things at an individual level is nice, but not super effective. 

If it’s existential, go after the incentives. Trying to guilt individual consumers WILL. NOT. WORK.

Also beltlines in cars suck in order to meet safety standards.

Or, a short person had it last, and when the rental company employee moved it, they just moved the seat back, without worrying about the height setting to drive 100 feet or so. 

Cool, go after the incentives that make it beneficial for manufacturers to make them.

Correct, go after the incentive structure. Attacking people for buying what they like given the incentives in place won’t get you anywhere.

I also enjoy cars. I like to buy fun ones. They’re not the most efficient options. 

Cool, go after the rules that enable small trucks to be beneficial for car makers to make. Mocking people who just want a more comfortable car won’t get you anywhere.

Do they really think this kind of browbeating is helpful?

This is a great argument as long as you don’t ever make choices in your life based on an incremental increase in comfort.

“Americans are often guilty of buying more car than they really need.”

Exactly how is the somehow a bigger milestone than the original CLA or the X6?

It’s fun to hit BMW for this, but companies really shouldn’t be beholden to ad campaigns they ran over 13 years ago.

Yeah, the X2 manages to be far more attractive and sportier than this, even though it’s nominally a crossover.