Even though it breaks some pretty conventional rules of sales that exist regardless of industry, I think they would turn you away if two conditions are met:

Used market for RAV4 isn’t much better, at least cost-wise.

Six out of those nine marked-up 4Runners at Claremont Toyota are marked “Sale Pending” even though several are still being built, so clearly this is what the market will bear at the moment.

I have a ‘23 ORP with low miles. It should hopefully stay in the family for years to come, but if the 6th gen proves failure prone and the 5th gen value goes up to collector value (I don’t believe this will happen), it could be pried from my warm, alive fingers with enough buckazoids.

what happened?

It makes sense because Toyota obviously doesn’t want their business from a financing sense. If it did, it would pout up a more competitive rate.

I am curious at that price point with the markup, I wonder how many potential 4-Runner buyers would just move over to the GX?

ALL dealers are going that way. Look at Kia when the Tellurides appeared. 

I’m sure it’ll be like the new Tacoma was. Markups when they first started showing up, less than a year later they are available for thousands off. Early buyers pay the impatience markup. 

I understand the price markups. I don’t like them, but I understand that a vehicle low in supply with a high demand will lead to price gouging.

The interest rate doesn’t make sense. A few minutes on Bank of America will get you a much better rate.

Yep, bought in 2022 at 1.99% with a 5k discount, and that hurt bad enough A 4-Runner is a fun vehicle, but not soul crushing interest rates and mark ups fun.

You’ll have to pry my 5th gen and it’s low interest rate from my cold dead hands.

Think they will give me a 8.5% rate if my credit score is over 82o instead of 720?

For a 4 cylinder ginormous SUV...

Your user name made me laugh. Clever. Kudos, good sir (or ma’am)

Went shopping for a RAV4. Came home with a CX-5. 97% of Toyota dealers are pure evil, preying on brand loyalists.

I last bought a car in 2021 and have a year left with 2% financing.  A buddy of mine told me the rates he is seeing is 9%.  While I am aware that interest rates are high, I cannot fathom ever financing *anything* at that high of an interest rate.  I will absolutely find a cheaper option.

If you always want to be poor buy the latest and greatest as soon as it comes out.

I’m starting to become very anti-Toyota purely because of how insanely greedy the dealers have become. It was hell trying to get a new 2021 Venza Limited, and I did...but it left a sour taste in my mouth.