Canada’s Northwest Territories
“MazdaSpeed” does sound a bit juvenile if they are pushing up market, but go with a more subdued MSE badging - Mazda Speed Engineering, or similar. Or how about “Rx” branding, it’s a throw back and because you need a prescription for the speed! Also means ‘recipe’ in Latin (hence the Rx on med bottles) so it’s a… Read more
GM is slow to roll things out because they are cautious, overly cautious sometimes sure. SuperCruise has been spied on the 2022 Silveado prototypes and the Bolt EUV so it’ll be rolling out to lots of vehicles.
Fix on the fly doesn’t work for big manufacturers (well maybe for Chrysler and Co.. when they do have new… Read more
$4.5 billion will be spent over a few years so maybe $1b per year. Still, that is spending 10% of profits on EV research, development, and manufacturing on top of their normal ICE R&D. For a big corporation, that is a pretty bold move. Read more