I would say that they're both remarkably similar. Depending on the brand, they can either be promoting funtimes (Pepsi/Heineken/Smirnoff), or promoting a certain amount of class (Coca-Cola/Stella Artois/1800 Tequila). It can be done in a hundred different ways, in a way that's goofy (Dr. Pepper/Dos Equis/Captain…