I believe in this situation it is called "mass appeal"

That's because it's not an article. It's an advertisement.

"If it's not okay to blame the victims for what was done to them, then it's also not okay to blame the rest of the fallout's collateral damage on anybody but Bill Cosby."

This is incredibly nonsensical. Will we no longer charge people for aiding and abetting?

In your haste to remove any culpability from Bill Cosby's…