God help us, that's Verdana.

It wasn't just the Press Association guy who didn't get Shake and Bake. I watched the BBC feed of qualifying, and right after Vettel says it, you hear Coulthard say "I don't know what Shake and Bake means."

According to the guy I talked to at the dealership yesterday, they've had the lead sales guys over already driving the S3, then putting them in the M3 and CLA on the same test track. So they're clearly lining up to fire shots across the bow of both.