It’s not new.  If you bought a Model 3 last year you still have to put $2,500 down to convert the reservation into a hard order.  This isn’t a quarter-end tactic, it’s been around for a year.

Agreed, a fully removable top is a requirement of any SUV trying to truly go toe-to-toe with Wrangler.

I bought a Wrangler Unlimited simply because the top came off and it was practical ... 4 door with adequate storage and 4x4 for snow & mud. The decision was between a fun 4 door SUV that rode a bit rough or a comfortable one that was boring.

I say it’s already a hot hatch. Come at me.