I would, but the heads of all the automotive journalists would explode.

I haven’t heard of most of those.

Millennials want SUVs and also smaller cars than older age groups. That said the Millennials do not exist; they are not all the same. Their appetite for cars is far more than currently assumed.

Only if they are sexual.

We have plans for Europe but we remain a niche player there in the next few years. It’s the toughest continent to earn money in the luxury space because of CO2 emissions and the huge appetite for premium small cars, which we cannot satisfy with our current portfolio.

Remember business school: marketing contains the four P’s. The first is product. It’s hard to imagine doing my job without being involved. We have a product strategy forum that I am a member of. Much to my regret, not all my colleagues follow my advice all the time, but they listen every once and a while.

We have no real plans. Where cars like the Escalade are appreciated, they tend to be petrol markets.

I cannot even envisage a car outside the GM portfolio, given the mere size of it.

Ask Lincoln.

Excellent point. Our products are the best proof points for the brand. The more people we get into our cars, the more positively surprised prospects we have. We need to showcase the driving characteristics of our cars wherever we have. No advertising can replace the driving experience.

Yes. We will feature the Vs prominently throughout ‘16. They attract new customers, but some walk away with the regular ATS and CTS, and that’s not a bad thing.

Yes. Stay tuned. And don’t ask when.

I learned one thing in luxury: you cannot buy consideration with advertising. You simply need to like the product.

Again, we are not in war, full stop. A war about horsepower and cylinder count cannot be won. There will always be someone who delivers more. Who needs 1,001 horsepower?

After a press day like this, I’ll take a magnum of shiraz.

Being European, I love wagons just like you. Unfortunately, we’re a pretty small minority in this country, making the business case pretty tight—unless you’re willing to cover the costs.

There are always considerations, but don’t turn that into commitment.

Given the size of automotive companies, and its major brands, I tend to advise younger people to start working in an ad agency working for an automotive client. You learn more in smaller groups and can still move to a manufacturer afterwards.

China. If the forecasts for the growth in the luxury segment in China are accurate, by then China will be the biggest Cadillac market. That does not mean we don’t have significant growth potential in the U.S.

We kept the V-Series pure, but I have a great alternative. Try the CT6 with AWD and the all-new twin-turbo. You won’t miss performance and still have terrific traction.