None. Too busy buying all the stuff. That's the advantage... Read more
None. Too busy buying all the stuff. That's the advantage... Read more
China because of the growth potential. The European market it the toughest in the world. We want to be there, but will remain nieche. Read more
We are not afraid. Stay tuned... Read more
Yes, we do sell in Japan. China is with distant our biggest market abroad. Read more
Apply to GM. You can help in the transformation of the company. There is no more exciting task out there... Read more
I know you are here. And I do care. Send me your e-mail address and I follow up. Read more
The first thing I want people to associate is "Passion" Read more
We will get there, but it will take time. Read more
I cannot imagine a world without V's! Read more
Send me your e-mail address and I will help you! Read more
No, it reminded me of Roman emperors. And they tend to be dead for 2,000 years. Read more
A truck on a track? Read more
Sooner than BMW hopes... Read more
Almost all of them, particularly 1967 Eldorado. But then I need to remind myself that nobody would want that car today. Cadillac's cars were always looking forward rather than backwards. Retro does not fit to the brand. We have always been futuristic Read more
Clearly, my aspiration does not stop with a CTS or an Escalade. Give me time. Read more
It is part of the idea of luxury to offer customers choice, but you are right, there are limits. Read more
We want to be on eye-level with our German arch rivals BMW, MB, Audi. Not by emulating them, but by providing a more individual alternative. Read more
Now we know we have a chime fan. Cadillac needs some work. On the case. The laws of branding are universal. That helps Read more
We wanted to be a bit provocative, but the public response was really unexpected Read more
It took BMW decades before they became a valued alternative to a Mercedes and Audi needed decades to get closer to BMW. Whilst I have hope that the digital age makes our journey faster, it will take time . Read more