I would recommend Deadspin track down and interview anyone who retweeted any of these.

He's not amused.

The only brand standing to gain from this tragedy appears to be bubblicious. And whimsically large dog houses.

You know who really suffers? All the college mascots who apparently work in cubicles at ESPN. The Syracuse Orange is no Grade 11.

This is really going to hurt his Madden rating.

+1 for current event synergy.

Wait Peter, don't leave us hanging. What was the reason?

Must be an older video, since the event appears to have occurred at halftime during a Kings game this season.

In smallprint at the bottom: "This message has been paid for by Dwight Howard".

The future for the Washington Generals suddenly is looking a little brighter.