I can’t believe this took this long. Levatich is the Wayne Fontes of motorcycling. There is no cup of coffee this idiot couldn’t mess up. Apologists point to an industry decline, but he missed every hot trend in the industry, including those that played to their core strengths. How did they miss the retro trends?

The reason why Buell failed was because Harley didn’t invest enough in them, micro managed them, and didn’t instill any dealership training or loyalty to Buell.

Can confirm.
(Former H-D mechanic)