Apparently the NFL is so, so hurting for money, the US taxpayers subsidize it heavily for their PR-triatism. See for example,

It’s really not that fucking hard.

You pay your car insurance like clockwork. Month after month, year after year. Then one night, you hydroplane into a $65,300,000.00 fighter jet. ~yeah~ Surprise: your insurance company tells you to pay up, again. What good is insurance if you have to pay even more for using it?