The problem with the Aztek defense is that everything good about it could be had in the forgotten Buick Rendezvous, which also looked substantially better - even if it looked a lot like a shoe. The Aztek was an early CUV, and probably could have been decent if they didn’t fuck up the design, but don’t let them off the… Read more
The Wrangler is a license for FCA (excuse me, Stellantis) to print money. There’s a waiting list for used ones. It’s the 4 wheel counterpart to a Harley, a cosplaymobile (for most buyers, let’s be honest). The accessories the parts dept. can sell are more profitable than the whole Fiat lineup. Read more
The Kia Soul has been very successful. If someone can execute a similar vehicle as that or the Cube as an EV it could also do well.
I think they meant geographic expansion not product expansion.
Sales numbers are not everything. Look at 2000s GM for an example. Sales numbers did not save it, and nor will they save it again after this recession. You need to build excitement in your brand, even with the more base models. Nissans currently are the vehicle people buy because they have to, not because they want to.
This question has all the Countach.