So the guy pays wages that allow his prices to be competitive relative to other fast food chains, and runs ads that appeal to their target demographic? And then he has the nerve to talk about it in real terms rather than corporate double-speak? What a scumbag!

who would want a secretary of labor who has worked with the business issues around minimum wage and how it impacts the businesses and workers involved?

If I wanted to know what white men thought, I would be reading Deadspin.