Rowling has repeatedly said that her continued profits tell her that her actions are supported by the majority but they’re being silenced. So giving her money, even though she has already been a billionaire and will likely be one again in the future, does indeed affect her actions according to her own words. 

I think this is the biggest thing to note if you’re confused about why people care so much about JKR versus other terrible brands. Because yes, as many are pointing out the financial impact of a boycott will be relatively small, just as it would for any brand of sufficient size, but JKR isn’t someone just sitting…

This you?

“We are long, long past the point of “Vote with your wallet” mattering to JK Rowling.”

I might have agreed if it wasn’t for the fact the Rowling herself has SPECIFICALLY stated that she believes the continued large royalties she get prove that she’s right and that most people agree with her, and she should keep on doing what she’s doing.

People who are making this argument are missing the fucking point. Rowling GETS OFF on how successful she and her IP are despite protestations. If HL made a shit ton of money it won’t matter to her bank account but it WILL matter to her continued shit-eating grin insistence that people agree with her hateful rhetoric.…

It’s only emotional blackmail if you feel blackmailed. I, on the other hand, recognize hyperbole motivated by justifiable fear of transphobes.

It’s like eating at chic-fil-a. If you choose to go there when it’s extremely well-known what they support, that will color my judgment of you. You don’t have to care about me, of course, but do you have any queer friends at all? Maybe a closeted trans friend you don’t know about who will now feel unsafe near you?

This is a big thing to me - she’s out there daily spreading a lot of negativity towards a marginalized population. She’s an active bully. 

To summarize the objections:

On the one hand yes, Rowling and her estate are filthy rich and don’t need the money. On the other hand, the only thing rich people enjoy more than being assholes is hoarding more money. It’s not like she’s still living off the soup line; she’s gotta pay for her lavish lifestyle somehow. There’s still merit to…

Yes, but if you are aware of exactly who the person you’re making richer is someone you find reprehensible, then sticking your head in the sand is certainly a choice, but not one people have to make.

An ironic comment, considering you cared enough to open the link to this story and click “reply” multiple times to make multiple comments.

Nobody would mind Harry Potter of Joanna had just taken her riches and lived in her castle and found something constructive to do with her time that’s not “be a ringleader for a hate movement.” Nobody regrets their Hunger Games fandom because of anything Suzanne Collins says because you don’t hear a peep from her.

“The story is the bigger issue though, like what the hell. Why am I mowing down sentient, intelligent creatures that want equal rights?”

“Your choice to purchase, or not to purchase, this game has absolutely no impact on Rowling.”

And it’s the “Rowling simply just gets a cut...one way or the other” that encapsulates why I’m not comfortable purchasing or playing this game.

It is ridiculously naive, but not less so your claim that it doesn’t matter. It isn’t like somewhere, abstractly, up the line there is a bad actor here: JK Rowling is a prominent part and directly benefits. Much more so than most scenarios, and she has used her influence to continue to hurt trans people. It also isn’t…

And who do you think inspires people to commit those murders, who shifts those people’s worldviews enough that they make the decision that a trans person’s life isn’t valid?

I haven’t bought anything Harry Potter related ever since the real life version of Dolores Umbridge decided to flap her gums and expose her bigotry to the world.