LifeHacker, you and your anti-woo articles make me so happy sometimes :).

Oh yeah there was an ad by some fool chain who ranted against the competition. Was it Hardees? I’m gonna say Hardees claimed to be “seaweed free.”

...cooked beef?

Refrigeration is truly the Devil’s handiwork.

Everything is a tradeoff though.

You’re mistaken if you think they care. It’s “truthy” enough and fits their existing belief that “chemicals” are scary.