Buell isn’t a bad guy and he didn’t make bad bikes, but damn this thing has failed so many times it’s insane to me that someone else is pumping cash into the brand.

I mean... It’s literally their mission statement. To accelerate the transition to electric vehicles.  

I don’t think it’s a “Nightmare” for Tesla that other automakers are finally showing up to the party. It was fully expected. In fact, Tesla may be wondering what took them so long.  Tesla has constantly updated its vehicles (and their pricing), so I don’t see how more legacy maker entrants changes that.

I see Jalopnik is still doing its weird schtick where it thinks Tesla changing the price of their cars is some huge noteworthy thing despite the fact that every automaker does it every year with all their cars. I mean this story didn’t even touch upon the fact that Chevy slashed the price of the 2022 Bolt versus the…

Not the same thing. Tesla isn’t undercutting the market to eliminate their competitors, and they can’t keep other player from entering the market.

It’s funny to me that the Subaru Outback is going to get a sub-moniker when the Outback name was introduced as a sub-moniker for the Subaru Impreza and the Subaru Legacy. If it’s successful, expect a vehicle called the Subaru Wilderness at some point further down the road.

But those Wranglers have transmissions that actually work. They’re nothing special but they’re fine.

Have any of these niche sub brands ever taken off? Scion failed pretty spectacularly. Chrysler tried it with Ram and SRT as brands, also a failure. Volvo is making a go of it with Polestar which most people seem to regard as a bad idea. You can go further back and look at Saturn and Geo, both now gone. Apart from…

Right, this feels like the equivalent to STI.

NEVER MIND, I’LL TEXT YOU WHILE I’M DRIVING.

What? I can’t hear you over my off-road tires’ rumble.

Here’s the thing.  Big tires?  roof racks?  slight lift?  These are the things that are easily and cheaply solved in the aftermarket.  You know what these models NEED and can’t be provided by the aftermarket?  Transmissions that don’t pull power, overheat and die after 50,000 miles when used off-road.

“We’re hoping that the Wilderness edition...”

Not everyone have a home with a garage to charge the car to begin with 

It was replaced by a private mechanic who had previously worked for a Lexus dealership.  So probably not an OEM rack.

I maintain that for 99.9% of “offroading” people do, they could use literally any vehicle. I couldn’t count the number of dirt/gravel roads I took a stock Mini Cooper down. Sure, an overlanding rig may be more comfortable, but I've done plenty of dirt driving at speed in econoboxes with zero issues. 

It is NOT more than you or I, or the average person, did during the pandemic. Again, this is .01% of INBev’s revenue. This is like you or I donating less than $20. The average person just staying home and social distancing is way more of an impact to them than INbev donating the equivalent of a tip on an expensiveish…

Are you fucking joking? They still did ads for Bud Light, bud seltzer, etc, and the ONLY reason they decided not to advertise for literally the most well-known beer brand in the world (and therefore the one with the least return on brand awareness ads) was because they thought the PR was worth more than 5 million (for…

There’s your problem! You didn’t convert from kPa to psi at the border!