How many of the PC crowd stomping their feet are going to get an HBO subscription in order to see the show anyway? And you're right, by the time it debuts, everyone will have forgotten about it. HBO probably knows that the internet has the attention span of a goldfish.

They botched the PR, nothing else. Plenty of time to course correct. They should surround themselves with a bunch of august black historians hired as advisers. Every time there's a social media outburst, the advisors deflect it with a lot of academic commentary that will bore everyone into submission.

"Ethics" in relation to "advertising" is certainly an interesting notion.

Ancestor.

Medieval Futurama? I'm in.

The irony is, a "TV Guide" is exactly what we could use now. As TV proliferates wildly on the internet (Stranger Things and GLOW are still "TV" - television just means "seeing from a distance"), the main problem is not content but finding and accessing what you want.

Ad-based TV will die quicker because in their ineffable wisdom, the ad industry has decided that people over the age of 50 don't count. Well good for them, let's get this shit over with fast.

I use an adblocker and I don't know what to buy either! I live in a house filled with crumbling consumer goods, and as they fade to ash, I cannot replace them. This is my punishment and I accept it. Sigh.

Hey they didn't hang him did they? I guess his poetry was okay.

Its standing is in serious danger from this gem:

GET OUT OF MY HEAD

I've seen plenty of articles about Millennials killing advertising which in turn renders Neilsens ratings pointless. Read the trades like adweek and adage (that's ad age, not a pithy and profound phrase).

Right. So the question is, why do any of us care how many people watch ads for Ford or McDonald's? Nielsens ratings are finally being revealed to be boring.

Nielsens is just about ad-supported watching (will they even bother counting viewing on Hulu's ad-free tier?) because advertisers are the ones who pay for this data. Nobody else cares enough to pay. Netflix and Amazon will never pay, and don't need somebody else's data anyway. As long as a lot of viewing is on ad-free…

Better finally watch To Kill a Mockingbird then. Otherwise…okay.

Serialized means they remember what happens from one week to the next so Voyager was never serialized. But this new show was always going to be heavily serialized because it's on streaming. They need the serialization to lock in subscribers. It's gonna be hard enough as it is to get people to pay for CBS All Access.

The names Leslie, Ashley and Marion used to be men's names too. Maybe somebody on staff noticed that evolution and projected forward: by the 23rd Century, all male names will be female with the exception of Steve, Bruce and The Rock.

Garak! How could you forget Garak!

Uh oh remember the last time they retconned in a sibling for Spock? Didn't work out so good.

Blues, jazz and rock n roll would be underground music in the CSA. And thereby even hipper. (The Man in the High Castle does a really good job of using music to convey ideas about the society that music comes from…HBO should definitely steal some ideas from that.)