Peter David. It's a book, like Gaiman's, that leans far more on characterization than on plot developments. I wish he'd had the chance to do more 1602 series but I'm guessing it didn't sell well.

While the Spidey stuck a bit close to the superhero tropes, the 1602 Fantastic Four mini-series is great. It involves Doom kidnapping William Shakespeare and provides 1602 incarnations of characters that actually work well, e.g. Sandman's an albino armed with sleeping powder, Trapster is a ship's mate who's good with…

Nah. At the end it's revealed that the 1602 universe is the past of another (possibly the original) Marvel Universe, and then the Watchers "confiscate" it and place it inside of Uatu so he can keep it there forever.

I'd argue that advertising doesn't invent that void so much as it exploits an existing one in every human being. We all feel that sense of longing or loss constantly, even as a very low "hum", and try to project the things we see onto that emptiness. Mostly we find that the void is never full no matter what we fill it…