Know how to tell if there's an engineer in the room?

Counterpoint: the 1963 one is the best one and is what they should return to, with my only suggested change to be shrinking the font size just a smidge to improve the balance of the line work.

The real (print) logo is this one (because most paper is white).

This just seemed seemed ripe for:

Wut?!

PANTS!

The last BMW worth anything was E24.

Is this where I come to scream at Cadillac to BRING BACK THE DUCKS?!

Once you read “relationship brand” you know you can ignore the rest.

Sadly, BMW lost their way over a decade ago, but it’s so disappointing to see how much further they keep falling. It’s like they’re harboring some sort of self-loathing and can’t stop themselves from digging a deeper and deeper hole. As someone who bought their first of many BMWs back in 1992, and even had a BMW…

1960s designers designed things to last.

Damn right, leave the logo alone, and fire whoever was responsible for the new grills.

“BMW’s logo was due for an update.”

Everything is going flat again and retro-simple. Go back to the 1963 version - no need to reinvent the wheel. Losing the black ring gives the logo less impact. This is just change for change’s sake and not for any good reason. Just read that stupid PR-quote to confirm that. Of course all the German cars I buy are 20+…

I don’t get why logos are “due for updates” anyway. Unless there’s a fundamental shift in the business that muddles the logo’s message or they used some very period-specific styling in the first place, there’s no need to change something that currently works. It only makes sense when there’s a functional issue to be…

Guy’s, I’m not sure why everyone’s got their nickers in a bunch. When Lexus introduced their “spindle” grill everyone hated it. Now look at it everyone loves and praises it...

They are committing design suicide. They will definitely lose sales over this. Even among the BMW/M faithful. They will backtrack from this, watch.

Each day we stray further from God’s light.