The origin of the three pointed star goes back even further than that. However, my point was that while the star has been long associated with their brand, their use of it and other logos has changed over the years. Here's a bit more about the star.
Just how on Earth did Michael J. Fox/Marty McFly for Honda not make it to this list?
From a branding perspective, a logo should be able to be drawn by someone with minimal drawing experience. In logos, color is fine, but shape is everything.
It hasn't always been that way.
Dear Lincoln Motor Company,
Fisker and Tesla both suffer from major marketing strategy issues. However, Fisker's problems seem to be deeper and more fundamental. In Fisker's case, the issues they face have to do with an overall problem with their business strategy.
The only surprise here is that they're not in Florida. Nothing to see here, move along.
A true enthusiast should be looking into the future, as much as they daydream about the past. We live in a world where we now know the facts that emissions contribute to global climate change. As such, stricter emissions laws on the state and federal level are inevitable. Manufacturers will always find a way to make a…
Design is often recognized as good when it has a feeling of balance. That is why this particular design failed. In fact, a single element of its design would have made me send it to the scrap heap. The problem is the C Pillar. In fact, in most cars considered ugly, the problem is often in the C Pillar area.
Looks like an ad for American Top Gear or Doritos.
Twas merely an example. You could substitute Vin Diesel for any man who is generally recognized as having an overload of machismo.
No vehicle is perfect and the Miata is no exception. For all of the love the Miata receives in the Jalopiverse, it is inherently an uncool car for a man of any age or social status to drive. Of course this is just opinion and you're free to disagree. If Miatas were cool cars for guys to drive, you'd have seen Vin…
From a marketing standpoint, this sponsorship was quite intelligent. Of course I'm making a sweeping generalization here, but I would venture a guess that more NASCAR fans than not are supporters of the general role, actions and opinions of the NRA. There is a significant amount of overlap in the general demographics…
When I started reading this article, I thought it would be primarily focused on inter-brand, badge engineering. This phenomenon gave us a wild mix of cousin cars that include the Toytota Matrix/Pontiac Vibe, Toyota Corolla/Geo Prism, Suzuki Sidekick/Geo-Chevrolet Tracker, Mazda Navajo/Ford Explorer, Isuzu Rodeo/Honda…
Marketing departments often fail with naming. That is unless they're playing a game of opposites, in that case they win.
Ooooh, Explorer Sport Trac! I like how they added the bars in the back and the VeeDub badge up front.
I highly doubt that this will end up being a metered taxi. Likely it will be used in place of a Town Car for airport and executive livery.
Are manufacturers really complaining that cars come back bent or broken? I find that hard to believe. It is an honor and a privilege to have Clarkson, May and Hammond to push a car to and past its limits.
Why is Top Gear so popular? Primarily because it isn't really a car show. The reason why wives and girlfriends the world over don't mind watching Top Gear is because while the show features lots of cars, it isn't really a car show. Watch two episodes from start to finish and it is immediately apparent that this show…
Tesla doesn't make a perfect product, but no auto company does. Tesla's Model S is truly impressive and I'm surprised that it is as good as it is given their limited budget and resources. I don't think Tesla's problems have anything to do with their product because it is amazing, and it will only get better. I believe…
