Typical car show photo opp. Likely taken with a smartphone or a point and shoot digital camera.

Here's a counterpoint.

I am astounded by the constant improvement that Hyundai makes, year after year. When newer models like the Genesis sedan, current Sonata and current Azera debuted, I for the first time believed that I could drive one of these vehicles and not feel as though I'm a failure of life.

Like many people who were around in…

I find it hard to believe that no one has been able to definitively identify any of the people in the videos.

Stupid isn't illegal. Fraud is. If by some chance this operation is legitimate, they are in serious need of a real PR and marketing group to turn things around. Given Patrick's excellent work, it would appear that this isn't a legitimate operation.

This looks like an April Fools joke gone bad. Isn't there some type of a rule, "If it sounds too good to be true?...?

150% CP.

Consumers expect a degree of honesty commensurate with the expectations of the brand and product. For the most part, brand exposure, impressions, social mentions and traffic are all desirable metrics. A good CMO will forecast and discern whether or not a campaign will yield a positive or negative impact on the brand…