I’m not an expert by any means, but a couple of broad reasons come to mind immediately, and frankly should be obvious to anyone giving it even a few seconds of thought:

Maybe it is just because the circles I run in has a lot of talk about unionizing, but it seems that, nationwide, unionizing is on the rise in a significant way. This is great and it is long past time that corporate America realize that they need to treat workers with respect and that their union smear campaigns are…

Excellent.

I have to admit, Take-Two never really... comes to mind. Ever. When I think GTA, I think Rockstar. Just skimming over their website, the rest of their catalogue is mostly games that I don’t care about. Maybe they’re mad that they don’t have the same top-of-the-mind awareness as some indie game? But I guess that’s what…

I tried to copyright “being a dick”, but turns out Take-Two currently owns that fully.

Relatedly, fines for false copyright takedowns would go a long way toward solving takedown abuse.

Take-Two is internationally known, but it’s for being miserable douchebags. Rob would be disappointed.

I like that.

A local mom and pop place here was called Blue Caribou. Caribou Coffee came after them and they had to change their name.

This seems like a weird move now that the game has been published an on the market now for 8 months. If they actually care this should have been filed over a year ago when the game was announced and licensing set. Also who would confuse the two. 

They could probably get away with this “Bully”-ing against a smaller publisher, but I doubt EA is going to let them get away with this nonsense.  Which I guess it’s like 6 in one hand and half a dozen in the other of shitty video game practices.  

You know, if they sued Nickelback, I might actually be able to get behind that one.

“Take-Two” and “It Takes Two” don’t even mean the same thing. I doubt they own every permutation of those two words.

We need to change trademark law so if you’re found bullying people out of using common words and phrases that has nothing to do with your product, you lose your trademark. Companies would chill the fuck out if threatening suits for anyone for any reason at all could mean losing the rights to their own shit.

This story reminds me of a company called Monster that made computer cables, then started suing anyone and everyone using the word “monster,” no matter the product or context. Eventually, it started to look like that was their actual business: driving revenue through spurious trademark suits.

“It Takes Two” is literally a phrase that’s been said in the mainstream for like half a century. No one in their right mind is going to confuse a common phrase for a poorly-named publisher whose name doesn’t really have any value to it.

Maybe Rob Base and DJ EZ Rock should try to force Take Two to change their company name, then let Hazelight use the name.

It’d be ridiculous, but no more ridiculous than the current situation.

Sure, but “Two to Tango” features an implied “It Takes,” which therefore includes “Take(s) Two” and is even somehow worse because the unspoken implication is a subconscious embedded psychological olifactatious phrasiology that literally beams a trademark violation directly into people’s brains! Take Two will not stand…

I’m nominating:

I have solved a lament configuration and made the appropriate sacrifice, the hackerz should be along some time soon. They come for source code and LULZ but will leave with your capitalist lungs in their hands.

It takes two for Take Two to take It Takes Two to task for take two take.