I mostly agree with the brand manager’s method. However, if someone at the Hyundai mothership went apeshit and hired me to assist Mr. Fitzgerald, I’d try a few things (mostly branding and design-wise):

As a graphic designer/auto enthusiast/hobby wrencher I can tell you that we probably (95% chance) now know what the designer drives...

I would probably set the fucking Delta airport offices on fire if my family was kicked off a plane like that. That would be excessive and probably get me imprisoned, so fellow internet users, how about two weeks of abusive online shit talk against Delta? I know I’m getting started...

Up to this day I’ve been having trouble deciding what to buy for my high commuting, I was torn between a green Chevy Colorado, a BMW 420i, VW bus or Toyota Hi Ace...but now I’ve found the answer. THANK YOU KRISTEN!

Panama. The drivers in the video were fined $2,500 each and their buses impounded. They often do this with passengers on board, bus stop to bus stop racing.

Want it bad.

Cool pics! Was looking for the one-wheel-drive Rexton though, but all I see is a Hyundai Terracan being pulled by a Land Cruiser Prado...

There goes another great show thanks to some cost cutting/scripted reality TV jackass or board of jackasses.

Great read. Great project. 12K for your dream car is pretty darn reasonable.

Want mine in red.

I’ve seen a guy just take the trunk cylinder lock out in seconds. Sure it leaves a hole, but thieves are back with a working key within 30 minutes or less (this is Panama). These cars are highly sought after still. Most are chopped and parts sold within hours, or stored for later use as getaway vehicles.

The really big news is that chrome exhaust tip tho.

Exactly. This characteristic makes it one of the easiest cars to steal. You can copy the keys at any hardware store or even make a key after making a mold (or removing) the trunk lock cylinder. The factory alarm and some aftermarket ones could be silenced by sticking a magnet near the gap between the driver side door…

Ooo ooo dark finish hubcaps! I want mine back soo bad. It was red, like the one in the crash test...every car I’ve driven after it feels so heavy and complex.

I bet the guys at JATCO are tuning in. Everyone gets a raise if the Juke makes it down the dragstrip on its first run.

Carspotting videos are fun. Just to pick some nits, at least one Nissan Urvan was mistaken for a Toyota Hi-Ace, and an AE92 was sent back in time, but it’s all good...

(Similarly biased) Killed off, with no replacement for any market. Somebody wake me up from this nightmare.

Faraday Fantasy. I’d try to sell/license just the “skateboard” (batteries, wheels, motors and suspension) to other automakers, or even to the public before even trying all this autonomous, wheel-morphing, extremely complex insanity.

I had no idea I could still get a new one...

1997, in my very first car accident, I tore a 7 foot long gash into the fiberglass left side of a Lumina APV. My Sentra was undriveable after the crash and required replacing the entire front, the Lumina’s damage was cosmetic but ended up costing around $5k to fix, vs $1894.89 for the Nissan. Took over a decade for me…