On one hand I agree, but at the same time doing a novel translation isn't just a straight word to word; the translator has to capture the nuance of the author and give life to the story - finding the right phrasing and choice of adjectives, etc. It can make or break a story. Reminds me of:

Let's remember though - the Klingons in this movie were a planetary patrol. If I run into cops in a new country, I don't expect that everyone dresses as they do. Let's be smart enough to comprehend that a few don't represent the whole.

Um. It's actually not a paranoid as mentioned, as the woman in the billboards and store is a model and the woman shopping is seeing images of the model. Sure they look similar, but not the same woman at all.