The amount of BAT-purchasing power people that are going to submit a vote on this really low. The safe assumption is that the people that know the markets on these cars will speak up in the comments to educate people that the cars can easily command that kind of price. I see this all the time.

May I suggest meeting in the middle? How about a certified Lexus GS350 with AWD? Throw on some snow tires along with the cold weather package and ride around in sporty luxury with Lexus reliability. And best of all this will only cost you 35K-40K

Living in Iowa this is a reality for me when it comes to Toyota trucks. You have to treat the frame semi-annually with fluid film/rust deterrent and I’m past the age of wanted to climb under a car all afternoon to do this.

Nostalgia and the Overland lust will run well with this rig. I understand not everyone is attracted to either of these things but there are plenty who are. It will sell fast at this price.

>“..driving home on some sweet backroads is going to become a godsend for your sanity and marriage.”

Alternate take - Ford knows they need it because of the wrangler. It also pays in marketing dividends in the enthusiast communities since they are the people that will take about the most. 

Don’t forget about the LS460 awesome mid-size brother - GS350. Available in AWD and a bit more pep in their step.

FWIW, I returned a car to Carvana and the process was effortless. No questions asked other than “Where would you like to return the car?”

Very late to the game here but I would highly recommend considering the Lexus GS350. You can get an off-lease specimen for less money than a brand new Stinger and have the 300+ ponies, Lexus reliability, and bougie interior to make you smile.

90's Buick owners can be the heroin side of this equation.

With Toyota’s conservative roots, I could certainly see them having this stance. Thanks for sharing.

That is definitely a downside to the renting approach. It’s also a bit of a pain to go through the rental counter for every trailer rental. If Uhaul had a mobile friendly app that did a quick check in process they basically print money I would be sooo happy.

Even better, a local Uhaul trailer rental is like $30 bucks a day. A descent utility trailer worth owning will run you $700-$1000 and you have to store it somewhere. Uhaul’s $30 trailer rental becomes pretty a pretty attractive option.

Source on this? I believe you but I would love to hear about the source.

Well said. A well equipped modern overlander is going to set some back about ~35K (25K for the vehicle, 10K in parts accessories). There aren’t many people that have the space and checkbook to have this laying around as a weekend driver.

The Bronco is the most anticipated car in America at the moment. I wonder why an auto blog would cover it after the launch.

Looks like the gauntlet has been thrown! Well done Ford. This is going to be a hit.

Every talk to a mechanic about Chrysler products? I yet to met one that didn’t have a fiery disdain for everything in the brand. The set the bar pretty low so I’m hopeful Ford can do a little better on the Bronco.

And it’s not a dumb move either. I believe the Bronco is going to set the bar for engine offerings in mid-size SUV and eventually pickups. Why let them have that for “free”? You plop everyone’s favorite conversion in and all the sudden the Wrangler/Gladiator becomes the truck to beat in the HP world, not the Bronco.

“The Bronco was in development long before Trump started mishandling a global pandemic.”