Let’s reframe the statement a bit. Instead of makeup, let’s say she said “I’m taking a moral stand against the meat industry and have stopped eating meat completely”, and then it turns out that she has a burger every day (but just a slider, so it’s ok), and when she’s called on it, she goes “fuck you, I do what I…

Possibly some people find it a little shitty that she’s encouraging women to follow her example and not wear makeup, but then secretly wearing makeup, leaving some of those unknowing women, maybe, to feel bad because they don’t look as good as she does without makeup. Getting others to expose their flaws but secretly…

But she is still wearing makeup, even after deliberately saying she wouldn’t. So it is misleading. To me it’s more like a celebrity saying from now on they’re going to be vegan, but then their private chef states that they add a little butter or cheese every now and then to their food. Obviously they are free to eat…

The thing is, the beauty standard isn’t really “women must wear makeup” so much as “women should look beautiful but also like they put absolutely no effort into looking beautiful.” So when a woman presents herself as having put no effort into making her face look a certain way while actually putting on makeup to make…

What exactly does no makeup mean, if it doesn’t mean a completely bare face?

Huh? No makeup means NO MAKEUP. She wears some makeup.

She’s a hypocrite, as are the stars that post their ‘makeup free selfies.’ It’s very obvious to anyone who wears makeup that they all are at least wearing concealer. Fuck that.

Of course she can change her mind. All of this Alicia Keys no make up hype is not the fault of the evil media though. She made several statements about it and beauty standards and wanting to be authentic. That’s all well and good. But she claimed to have quit using make up.

It’s not up to me to police her face. It is up to someone to say to all the girls who are going to cry and ask why they don’t look as pretty as Alicia Keys that they probably do—they’re just comparing themselves to a woman who is wearing a face full of makeup picked out for her by a professional makeup artist.

And people will still compare themselves to her “why am I shiny? Why can’t I have full brows without makeup”

???? No, we are trying to police the honesty of the words that someone. That is why I, also, wish we would spend a whole lot less time talking about and making fun of the way Donald Trump wears his closes, the color of his skin, the way he has his hair and focus more about how absolute shit he is. It is funny how much…

I DONT CARE IF SHE WEARS MAKEUP. I care how she presents herself: as a no makeup wearer who WEARS MAKEUP.

Adam Levine never made his “personal brand” no make-up. Nor has he come out and claimed he wears no make-up. Nor has he implied that there is something wrong with wearing make-up. All things Keys has done!

Agreed. I find it weird this is debatable about whether its wrong. Its wrong. Its worse than just wearing make up. You’re setting equally bad expectations by wearing all these invisible makeup products and then selling them as your natural skin/face.

I love how people are pointing out that Adam Levine also wears make up on camera. Last time I checked, he wasn’t proclaiming that he was going to stop wearing make-up.

Yes, it does. “No makeup look” means wearing makeup while trying to not have it be obvious, which is what she is doing. No makeup means no damned makeup. Words mean things.

She said she wasn’t wearing makeup. She’s wearing makeup. To you... who wears makeup a lot, it’s not makeup. To me, who doesn’t... it’s makeup.

That’s like the people that hire an interior designer to give their house a “lived in/rustic” look. She looks great, and she is clearly going for that “no effort” look with the makeup and hair, but in reality is spending a significant amount of effort to cultivate just the right amount of “no effort” in her look. I…

Uh, yeah, I am also #TeamAdam on this one.

It’s true, but it’s also true that she said she stopped wearing makeup because of the unrealistic expectations for appearance that women face, so wearing makeup and pretending you aren’t wearing makeup is just as bad as photoshop and crazy contouring in terms of setting up unreasonable expectations for how women…