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They’re trying to science-up their game the same way that casinos do. They want to balance rewards and frustration to get you to spend more money. Rewards have to come easily to keep you gaming; keep hammering away at that dopamine button in the brain. But you have to be frustrated enough that you’ll eventually open…
Funny, I can’t find any reference in this story as to Mr. Perez’ political affiliation. Oh, look, Google tells me he’s a Democrat.
Penis confusion: It’s the P90X for your dick.