With respect to the idea of the all-senses approach to branding, generally it seems to make sense. I mean, I’m sure everyone assumes Julia Roberts and Charlize Theron smell lovely.

Uhh, OF COURSE you should. Frankly, I am surprised publicists don’t all do this already. When I was in freaking high school I was smart enough to realize that posting drunk pictures of myself on Facebook could have negative consequences... And I was a fucking dumbass in high school! If dipshit Zukka could figure that…

Dear god it is like we’re not even individual people anymore. In the future we’ll all go around asking what each other’s “brand” is.

I graduated in 2004 and my senior class had the bright idea of voting for the opening theme of The OC (that “Californiaaaaaaa” song) as our official graduation song. Because, you know, we lived in California? I thought it was awful, but the runner up was “No Woman, No Cry”*. What the fuck was wrong with us?

Oh god we were all SO into this show. I went to boarding school, so we’d have to beg the dorm teachers (yea, teachers had apartments attached to the dorms) to let us all in to watch each episode and make cookies. Like 20 girls would be laying on a tiny apartment living room floor, shoving snacks into our mouths, and…

I loved whenever they’d flashback to Ryan’s days “on the street” the camera work would get all gritty and sun-bleached, lol. My sister and I used to call it Chinovision

Also, I am still waiting to meet my Seth Cohen fifteen years later. WHERE ARE YOU?

I remember trying to convince my parents to let me go camping with my friends in the tenth grade with no adult supervision and using the OC Tijuana trip as an example of parents trusting their children!

The O.C. premiered on August 5, 2003, a simpler time in which we had flip phones

When I was a freshman in college, my roommate and I binge-watched the entire series of the OC - and that was pre-Netflix so it was all DVDs, baby. We’d ignore whatever else was happening in the dorm and just keep watching. It was ritualistic. I loved every minute.

I love this show SO MUCH. The first season was *chef’s kiss* perfection. Non-stop plots and drama and Ben McKenzie. 

Another thing I don’t understand: The Bait Shop. The “club” appears to be a big thing on high school shows (The Bronze on Buffy the Vampire Slayer, for instance), but when I was in high school I could barely get into a PG-13 movie, let alone a club.

I see what you did there ;)

Me too! The dance club in the town where I went to high school (grad class less than 100) was called the Jailhouse Rock... something very wrong with that, looking back. 

Fun fact, I had a Bait Shopesque “club” where I grew up. It was for 14-18 year olds (though no one over 16 ever showed up). They had shows by local garage bands that were terrible and served things like “virgin mojitos.” It was also part roller rink. No this wasn’t the 70s. Late 90s/early 00s. We just were very stuck…

True story: my first born son is named Seth. This past year we adopted and his name, you can probably guess, is Ryan.

Luke was the true hero of The O.C.

Introduced me to Imogen Heap! 

I’m actually mid-way through season 4 in my rewatch of the OC (I’ve never gotten this far before!). I’d totally forgotten that Chris Pratt was in a bunch of episodes! The characters he tends to play are so goddamn lovable, it just goes to show what a great actor Chris is ;)