They absolutely can. Those are called Assassins Creed, Call of Duty and FIFA. If you happen to prefer Elite: Dangerous, Divinity: Original Sin, Kingdom Come, or Battletech, then no they can't because no one will give them the money for those. That's kind of the point.

The thing is, games cost money. Money publisher’s don’t want to give to the studios because they don’t believe it’s going to pan out and be a good investment.