Yes, it is some weird thing to appeal to Millennials. Every trend report on Millennials says that they like “authenticity” and the way that is interpreted by marketers is nearly identical across the board.

so this is a thing right? this is an actual pattern? because it has been annoying the hell out of me all these god damn “meaningful” commercials for like, bedsheets or something. that and the swelling of some alternative rock song at the very end of the commercial makes me want to light things on fire.

I always feel like Meryl and JLaw get nominated just for being in movies, whether they’re good in it or not (obviously Meryl is the best but still). It gets old after a while.

Because it’s an underwear ad. A really weird underwear ad.

It’s not weird that a father might hold his child while in his underwear. It’s weird to try to make this touching adoption story somehow about underwear.

I mean... yeah! That’s the thing; most marketing execs think that authenticity is something you can manufacture when that goes against the real, ACTUAL definition of authenticity. They think it’s something they can do through communication rather than something they have to integrate in the very DNA of their…

I was kidding but barely. Why are his pants off??!!

Maybe the ad guys were sitting around trying to figure out how to represent a strong but sensitive man. A man showing his softer side. But...ShowEmYourJockey? This makes me think that they sat around having a deep discussion of how vulnerable balls are. It’s just weird. And it seems like an odd choice to get into the…

I think there is a “not” missing in this comment

Ok that was one of the most beautiful things I’ve ever heard. I loved that it was a father and he was feeding the baby not just tossing hi, in the air being “fun dad” like is always shown on tv, but actually taking care of and parenting his son. BUT how the fuck is this an underwear ad?!

You might want to read the novella, bro.

It’s a really good story too, I hope they don’t screw it up and lose the entire point of Story of Your Life...

She meets with them via viewing screens and observes their physical forms in the story, but this looks so very different in tone I wouldn’t say it’s a given in the movie.

Acting Jeremy Renner= bae

Yeah, like I said on the io9 article, it really seems like they’re taking a very small, intimate story and trying to turn it into a large-scale, high-stakes blockbuster movie. I have a feeling all the cool philosophical themes that make up the real meat of the original story are going to be completely overshadowed,…

To hell with that fucking pastor “after all the effort we put in” what fucking effort they put in, “anger is dangerous in an union” fuck him really, like she had something to do with the monster who cut her hands.

Men really need to learn how to control their emotions.

Will we ever live in a fucking time where the Margaret Atwood quote is not dead on 100% fucking accurate?

Pastor Kioko added: “But we noticed the man was determined to leave. So it was agreed that they live in peace in their separate homes

MASCULINITY SO FUCKING FRAGILE