Except I do understand it and he doesn't understand what building a brand is nor does he understand how consumers work.

There is a big difference between being scantily clad while being paid to get men erect and while getting people's attention, both legally and practically.

He should know all about cheapening IP. It's EA's strong suit.

What breasts? That's plastic.

Nintendo should turn that innovative controller into good 3rd party games, because until they do that - they are a generation (or two) behind.

It would be nice if that picture of booth babes actually had boobs.

It's not just royalties. Sometimes, you want to build in certain technologies so you create your own engine. Sometimes you can do that with other middleware, but trying to get middlewares to play nice is challenging... to say the least.

Comparing Samaritan to this is kind of unfair. Epic came out and said they weren't going to use a maxed PC (like they did with Samaritan). This is 1 GTX 680. The Samaritan demo was 3 GTX 580s. This also just has terrible art direction. Epic isn't very good at that. I understand they have a style and all... but it…

The general rule is to look at the pre-rendered stuff and think of that as the next generation of consoles. Very few developers take the time to churn out ultra realistic pre-renders (expensive) compared to what their engine can already do.

It's hard to compare the two, but after what Epic showed off (using it) I would have to imagine that development teams will be able to get more out of UE4s potential than SE will get out of Luminous (though, that is a guess, because I have no idea how good their internal tools are).

I agree with you, but what I really want to see is what a maxed out computer can do now.

The lighting still looks like it makes everything look plastic-like to me. That's my complaint with current generation games. The lighting just gives off this weird look.

The actual video demo doesn't really impress me that much.

Maybe I misunderstood CliffyB (I didn't watch the reveal show), but I was under the impression that it was running on a single GTX 680.

My experience has been "Yes" -> "Proceed." "No" -> "You're shit out of luck."

If you want money and you want to do a productive job, you will need to code or you are a shit out of luck.

How can you be frowning sitting in a Ferrari?

"meh" is apathy. Apathy isn't complaining.

Watch Dogs might be "this gen" but it certainly won't look like it did in that trailer on this generation's consoles.

It depends on the game. Some play fine at 30FPS. Some play like dogshit.