Snapple, Steak n Shake, DHL, Verizon, AAA, Pennzoil, Arrow, ABC Supply, Fuzzy’s Vodka...to name a few off the top of my head.

Recognition...if you were asked name 3 home improvement stores, you may answer Lowe’s, Home Depot and Menard’s. If you didn’t have a Menard’s in your area, you may not think of them without their national sports marketing program. However, if you visited the Midwest and needed to pick up an item at a home improvement…

I believe that between Amazon taking a huge cut of Target’s revenue and the big credit card breech over the holidays a couple years ago, Target is truly struggling. Unless they are poised to take over Sprint’s NASCAR title sponsorship or sponsor a college football bowl game, (either of which I find difficult to…