LIES! You can't be the biggest Gaiman fan because I AM!

As the biggest Neil Gaiman fangirl to walk the planet, all I have to say is:

I'd suggest Sidecar. They are cheaper than Uber by at least $10.

Or if you're in an area where cabs don't like to go. I've been stuck in a place for multiple hours way too often waiting on a call from a regular cab company.

Absolutely - Uber, Hailo, that market is growing quickly, and they're all great for getting a cab when you're stuck somewhere and only have your cards and your smartphone on you - or if you just don't trust the cabs where you are. :)

If you don't have cash on hand but need a reliable cab service, try Uber. In my experience they're always on time and the drivers know what they're doing. https://www.uber.com/