they should cover up.

That’s actually what I was thinking of when I gave my first response. Some dude bros will use any wild excuse they can come up with to try to get out of being prosecuted for rape.

Even without the rape thing, this is pretty fucking horrible. It amounts to “Alcohol impairs your judgment and causes you do things that you wouldn’t normally do (because they’re dumb and dangerous). How cool is that!” What. The. Fuck.

in my whole life, I have only really laid down the hard “no” in situations that involved unwanted sexual aggression

But I don’t think this is a case of something that could “possibly be taken the wrong way”. There is currently a huge national discussion focused on sexual assault and two main components are understanding consent, and the role alcohol plays in that consent process. They are WELL AWARE of the subtext people are…

“Remove no from your vocabulary”

#UpforWhatever

oh, for fucks sake I tried so hard not to laugh

it would be irresponsible not to

a very nice man who told me that he “didn’t really think we intended what is going on”

Who's up for Herpes!?

500% increase in the number of ER visits for dicks stuck in beer bottles.

Oh, do try cheap vodka then. It gives it all a very state school, hush-hush vibe. Cheap Vodka: The Price is Your Dignity.

Hey Bud Light, it’s your shitty beer that’s supposed to be absolutely tasteless, not your advertising!

Bud Light: Why Not? I Really Do Love You

I keep trying to imagine pitch meetings in which everybody around the table is totally gung-ho about this phrase and nobody says boo. The only way it makes sense is that the person who came up with the phrase was high up the food chain and nobody wanted to put their head on the block and tell that person no.

Not a single woman, would be my guess.

How many people had to approve that, d’ya think?