Has anyone considered Chrysler to be a true luxury brand since at least the introduction of the K car? At most, they were Mercury and Buick level - Intermediate luxury-esque-ish. They certainly haven't been Cadillac competitors in my lifetime.

Ford has plans for Lincoln; what, exactly, we don't know. As of today, the MKZ is just a more expensive Fusion. But the MKC is on the way, and Ford announced today that a sedan larger than the MKtauruS is in the works.

I get that, but what I'm wondering is how the Tuesday announcements will effect the current image of the 300, since it is marketed as a premium/luxury vehicle. I mean I'm just hoping that they don't try to cut costs to the point if reverting it to the previous 300. Which didn't really come off as premium and is…

Cadillac makes something the size of the 3-series- and it competes pretty well against it.

The eff bomb threw me off - jedi thing yup, same qualitative dif.

All the cars you drove that you're comparing it with are non-luxury cars. (With the exception of the genesis which is a standard midsize being marketed as a luxury car).

If the accord is a luxury car, whats the point of acura?

the accord is neither luxury or sporty, maybe you are just easy to impress.

When you look at it, Ford has never really competed with GM when it came to the Corvette either...at least not a steady series competitor. One could say that the first gen Thunderbird (I was corrected on here that it was a personal luxury car), and that GM never had an uber luxury car like the Continental Mark II.

Did you just call an Accord a "Luxury Vehicle"? Just because a car has leather does not make it a luxury car.

Your argument doesn't really advance much of an opinion about luxury. Because if you want to talk about inefficient designs, you can point to the Germans ALL DAY LONG. They have made an art out of taking ten-steps to do what others can do in one.

Marchionne is no fool. Cutting your losses in response to the market is smart. I would buy a Chrysler as a nice midrange car not as a luxury item. I felt their 5 year plan was streamlined, transparent, practical, and viable.

Competition is good, its obvious that Cadillac rep knew that. Hell, look what competition did in the pony car segment.

Continental was actually closer to a Rolls-Royce in price, Lincoln was always Ford's mainstream luxury brand. Mercury was primarily upper-medium, equivalent to Buick or Chrysler, while the E-Car project that became Edsel was envisioned as lower-medium - closer to Oldsmobile, DeSoto, Dodge, and Pontiac. Of course, in…

The 2015 Escalade is an enclosed pickup truck with chrome stuck onto it.

Continental was its own brand in the 1950s and I believe there may have been a Caddy like that too. Ford was aiming for five divisions. Ford, Mercury, Edsel, Lincoln, Continental. As Edsel failed in a few short years that became Ford, Lincoln-Mercury.

CAFE.

Ah, I totally forgot about the Imperial. The father of a girl I knew in high school had one of those winged behemoths (it was a 1960 or 61, can't remember which) in his garage, where it spent most of its time sitting motionless. That was a car that rivaled the Cadillacs and Lincolns of its day in size and opulence,…

Ahem.

Speaking as someone who grew up in the 90s (born in 87), I've never really thought of Chrysler as a 'true' luxury brand. If anything, I've always thought of them as blue collar luxury (if that makes any sense).

Here is a prime example of Lincoln's problem: