The article is not exclusively about craft beer.

The Academie has total disdain for shortening of words.

I didn’t read the article, but let me tell you what I think of the headline

The "preservation" of a language is an idiotic goal only pursued by people ignorant of what language is and how it evolves.

Why use one word when you can use four?

That was entirely localized in Canada, and the Academie existed (in France) before it happened.

You’re unintentionally misrepresenting the chart. It’s not how you’ll likely die if you’re currently age X; it’s how you’ll likely die if you die at age X.