Okay...? Obviously we run in different ‘social media circles,’ and mine is pretty heavily entrenched in irony. This Yukon ad was all over my twitter feed on Sunday. People are capable of paying attention to more than one or two things at once, right? For example, Céline Dion’s husband’s death thing is a mere blip on…

This is Northern Canada, they only give a fuck because it got big on social media.

These women are fucking heroes.