The slogan made me think of periods, not drugs. So unless they're suggesting we do drugs to relieve the cramps...

It's...wait...what....I think I'm hooked.

Closing their eyes like it hurts to look at things. And leaning.

Could it not just be a play about suppressing gender of anything other than the current "normal"? The suppression of gays and trans has been done to death in theatre, could the author not simply be trying out a different way of looking at the same issues, and hitting a different demographic? It may not have worked but…