What idiot in charge at BMW looked at the 2 series and said:”Yeah, that’s what our premium sedan needs to look like?”

Fuck, that’s terrible.

Good lord they’re the same picture. There’s corporate design language, then there’s this level of lazy.

I wonder if the extra tall body sides are due to battery storage?

Wow. At first glance I was like, “that looks like the 2-series” but seeing the pics you posted just reinforces that.

Honestly, I think the new Accord is a better looking BMW than the BMW.

Absolutely awful.  What in the hell is going on over there in Bavaria?!?!

It looks... like if FWD cheap sedan with BMW bits bolted on, like it’s platform sharing with something cheaper and they have glitzed it up. I am not a fan of modern BMW design but they normally have a BMW stance. At least the 2 series is FWD, so they where working around that. Indeed I am either bored or appalled with…

It’s certainly better than this one (on the outside anyway) - but that isn’t saying much.

I’m on my third BMW (two 3's, one 5) and this pretty much confirms my next car will be something else.  They were once the flagship of elegant simplicity coupled with fun driving characteristics.  I just don’t get who is driving the boat in the design department these days.

The proportions look really bad. The base of the windshield and rear window seem really high for a luxury sedan. The roof seems really narrow. The amount of metal above the top of the wheels is.... incredible. It’s not hideous, but it almost seems like someone tried to build a BMW on top of some FWD CUV platform, the…

Stop this shiny shit.

Given that it looks like an upscale WRX from the side, it’s safe to say they didn’t really put much effort into the styling on these at any angle.

We have two different idea of what hideous is.  I think it looks like an AI generated image created with the prompt “Ugly BMW”.

It’s all wrong. Holy shit, how did they get it SO wrong? This is a BMW with bad proportions. Whatever else they have gotten wrong with their design language in the past, you could still count on them for great proportions. Those days are gone now.

The lead image looks like a bad car website’s rendering of what they…

Where’s the ‘design’? It’s a mess. 

So why have CUV’s and SUV’s so dominated the market?

As the owner of three previous BMW, K1300, E39 Wagon and the 850. This new 5 series does nothing for me that says I have to buy it.

I know it’s cliché, but all I can see in the back is the new Accord. They both have that same long slope through the trunk.

$150,000/month?