Raisins are just old shitty grapes.  They should never go in cookies, bread or pie.  

Hey. Hey. HEY!

In a just world, being described thusly would send people into hiding.

I hadn’t heard of that, so I googled them. The beginning of their Wikipedia article:

My first thought was very much “Aww, poor guy has been in the house so long he’s begun designing chocolate chips.”

I think I the reaction is because this is yet another tech bro who thinks he’s a “genius” because he came up with a “perfect” solution to a problem which doesn’t exist.

It’s not even “corporate speak.” It’s a trendy hipster term co-opted by some tech bro (probably on the spectrum) obsessed with the “perfect” way to do something.

This is useless for 99.99% of chocolate chip use cases. When baked, the edges of the nu-chips are already melted and the design rendered moot. The only use case where the edge melt is of any minor benefit is if you are eating the nu-chips by themselves. Even on ice cream, the cold of the desert will render the design…

“We found that if you take a huge chunk of chocolate and put it in your mouth, that taste can be overwhelming...

Hard pass on all corporate speak.

I actually know someone else who has that degree, from Stanford even. She’s a computer programmer who specializes in user interface design. She’s one of the smartest people I know, certainly in terms of applied logic = smarts. She would probably answer both of your questions with “yes.”

Jesus, the way people are reacting to this, you’d think this guy built a countertop machine to make chocolate chips and only works with special packs of chocolate that can only be bought from their subscription service.

I can’t side with you on oatmeal raisin (though oatmeal cranberry or oatmeal-cherry are acceptable) but oatmeal scotchies... that’s where it’s at. They’re my go-to cookie for potluck situations or visiting family over the holidays, and I’ve never met someone who didn’t like ‘em once they tried ‘em.

The overwhelming majority of “disruption” strategies are just marketing scams. If something works, leave it alone. There are plenty of really broken things these silicon valley “geniuses” could be trying to fix. The most glaring being the predatory monopolies of the likes of amazon, facebook and apple, et al.

I was already irrationally angry, fully on principle, with a person I have never heard of and then came this; “we’re proud to have optimized the chocolate chip eating experience” and now I’m willing to do jail time in advance so I’m given the opportunity to deliver an unannounced kick to this guy’s groin with a steel-t…

I mean, if you want to go for a more distributed chocolate effect, there’s always hand-chopping regular chocolate bars to get more of that layered thing.

No.

“Bean-to-bar? “Bean-to-bar???

Highbrow, lowbrow, baked, raw—as long as it doesn’t have raisins, I’m happy.

This didn’t exist before because: