I got the call today. I told them that I will build a factory in North America that will build only SUVs. I’m moving the base Defender down-market. The new factory will build the North American market Defender (direct price competition with the Jeep Wrangler and Ford Bronco), Discovery, and two new Jaguar F-Pace…
I Agree. Exactly my point.
I don’t know what you mean by “crappy”. My Challenger is the best car I’ve ever owned. My first car was an 81 Dodge Aries. I’ve owned too many cars, from multiple domestic and foreign brands, to even list here. New and old ranging from 1928 on up to 2020. I’ve loved many of the cars I’ve owned, but always seem to… Read more
Jeep is the best it’s ever been. I’m not sure what you mean by “overpriced” though. They are pretty much priced to their competition. The name is also helping with resale values. If you’re thinking that the Bronco will be some $15K baja funmobile then you’re horribly wrong. Ford is making the Bronco because they see… Read more
I think they’ll poach a small amount of Jeep cross-shoppers. It happens, but I don’t think it will be half or even a quarter of existing Jeep buyers. I think most sales will be new buyers that may have considered a Jeep, but never wanted to venture into that Chrysler territory and possibly other Ford brand die-hards.
An Exner-era Imperial (lowered, crate Hemi/8-speed, and on Cragars or Supremes) is my aspirational for car when I retire in Palm Springs, CA.
New Citroën SM based on a longer wheelbase FCA Georgio platform. This needs to happen.
One of our local designers in the Detroit area just finally got his delivered over here after searching for one in Brazil last year.
I’m well aware of this. Mitsu was not a problem back then. Chrysler was pushing Mitsu away when Daimler brought them back in again.
One of the last vestiges of the Daimler-forced marriage of shitty Mitsubishi-based platforms into the Chrysler group vehicles. It has it’s reasons for leaving, but also for sticking around as long as it did. With the Voyager taking over for the Caravan, now is the time for the smallish people mover to come out for the… Read more