I never understand this argument. Do you truly believe that someone on a trip that may require traction boards loses the ability to stop at Walmart or Starbucks because it’s not mount Everest?

Exactly this. I literally feel like this vehicle was built specifically for me. It’s still close between this and the Gladiator... they’re basically equal on my chart right now, and that’s without any real world knowledge of the Bronco.  They focus grouped the shit out of Jeep owners, and it shows.

Using a direct comparison to the vehicle cost, it would cost you $12.22 for the privilege of build-and-pricing a base model Chevy 1500 today.

Fixed your title.

Do we know if this is the sport or the real Bronco?

Agreed with all of the above.  This article is pretty pathetic.

Did you add grip grit?

A lot of people in the comments are saying things like “Everyone knows what a Jeep is, and no one knows what a Bronco is!” Wrong. Enthusiasts and actual off roaders/overlanders know what the Bronco is. And they will buy it. And you know the reason so many Wranglers sell? Lifestyle. And you only get that reputation for…

Both will cost you more than you think, and both leak all over the place at the most inconvenient times.

I really like the Playforever cars. I have a few now, and they are some of my favourite pieces:

If the gaming industry has taught me anything, it’s that ANYTHING can be jailbroken.

On a Wrangler or a true off road vehicle it makes sense. In pretty much any other application, it’s dumb, and probably due to a) the person reaallllyyy likes those XD rims, and wants them despite the fact that the fitment is garbage. or b) hillbilly stance, bro.

It really does feel like FCA has been missing the opportunity to make the Gladiator and Wrangler line into the North American LC 70 series.

Needs more stars.

That “Pro Power Onboard” system is a huge deal in the mild hybrid...

No 4x4 = CP

This thing is going to be so heckin’ cool.

Really only the B pillar forward looks any good.  Everything aft of that honestly looks terrible and tacked on.

I was a PI in a previous life.

No one else is saying it, so I will.