I'm amused that you accuse me of not understanding economics, then pull the AU pricing card. The difference here is not cost of living between countries, but rather that EA is raising the price of their games in a prospering market to a value equivalent or inline with other developed nations. The AU problem is that…

Gonna burst your bubble here, but this whole "regional pricing" thing is BS for PC games, whose main method of distribution is digital. So long as the game isn't drastically altered for local law (or heavily and professionally localized into the primary tongue of the country), then yeah, the price should be flat…