"When asked by Quartz if it will give an unfair advantage to teams in more populous countries, he says, "Oh they will get the votes always. That's fine. It's what we want. They won't win the race only because of that."

so basically, "yes, but we DGAF"
helping the most popular driver from the highest population area win…

"And there goes Robby Gordan around the outside! Looks like his pit stop to scarf down that cheesy potato burrito is really paying off! Eat like a winner, folks! Eat at Taco Bell!"

In other news, in Taco Bell's Formula Methane series (Sponsored by Taco Bell) the drivers will be able to "toot to boost" based on the number of Taco Bell products eaten before the race.

Not his fault. He's sponsored by the Venezuelan government, so he has to crash every time their economy does.

NASCAR is furiously manufacturing a Debris Launcher based on fan hate.

That rear bumper is the funniest shit I have ever seen.

YES, I was totally going to post that.

It's a new racing series, in the time of social media. Why not? You better believe when I watch the first race I'm going to BLOW UP my timeline with tweets for the guy in last place. I would be appalled if they did it in any other established racing series, but I like it for the new one.

DogeCar will will all the races

But Formula E has added one more boost on the very last lap, and it's based on the number of @-mentions the racer gets on Twitter. So it's like the Teen Choice Awards, but for racing.

The inaugural season of Formula E kicks off this September in Beijing, and to snag that coveted 20- to 30-something demographic, the organizers are relying heavily on social media. And it's actually going to affect the results.

There needs to be a tweetbot sponsoring a car in this series.

If Dogecoin gets to sponsor, they'll win on tweets alone..

And the answer to the question of how Formula E could be more engaging like American Idol is....

goddammit. I really wanted to like Formula E, I really like the idea of more fun electric cars coming to market and thought this would be a great way to pioneer that technology, and I suppose it still is. But for fucks sake, this has got to be the lamest attempt to try to rack up publicity for the sport.

This would be much more interesting if the driver with the most Twitter mentions had to take a pit lane penalty right before the last lap.

Hobble, formula E is already starting off on the wrong foot. Taking the sport out of the sport. What happens when people move on from Twitter?

Judging from what the boss said in his statement, they won't ever use this boost thing and will just tell people that they do.