Before the internets, it was ok for a company to do this.

Holy crap I want this. Tonight.

I think its kind of brilliant that have derived so many micro brands out of one highly-competent core car.

I'm confused why enormous profits, passionate brand loyalty, and high residuals isn't enough for BMW. They keep trying to extend their products into categories which are questionable (see the hunchback 5 GT or X6M.)

[www.thisiswhyyourefat.com]

Do you even have to ask us?

They're going to have to do alot more than badge-engineer Ford models to make this happen. Nothing in their current lineup is unique - or RWD (unless you can get a Navigator sans 4wd, in which case its an even bigger turd than I thought.)

Cowl shake, rust, questionable history and none of a 2002's inherent purity of purpose can't offset fun-in-the sun.

Its all about the architecture, and the problem is it probably costs too much for a company that's Lotus-sized to be doing inexpensive and radical lightweight cars in low production runs, why else has the Elise chassis been around for so long? I'm sure it wasn't cheap to make.

So classy, and so ready to be chopped, and lowered.

Damn that car is sexy.

"It's pretty much my favorite animal. It's like a lion and a tiger mixed... bred for its skills in magic."

@Alejandro Barrios: Agreed, those used Elises are going to get cheaper now anyways, to craigslist/ebay I go!

In othernews, the slow, simple and 4-cylindered E30 M3 continues to be the best M3 ever. Not that BMW actually cares or anything.

@Spikeophant: edited.

For anyone who thinks the middle class isn't shrinking rapidly, and that its ok for 2% of Americans to have 50% of the national income AND loves sports cars, you should be crying now.

Jesus-H-Christ YES.

but, but...

" That's right, this is Paris Fashion Week and beater Camaros are so hot right now."

While in isolation this is a pretty nice folding hardtop GT, it is hard to reconcile against decades of minimalist, small-engined Lotii.