Have no idea how it worked but I flew United. After I booked the flight, I checked the seat assignments daily and kept trying to find a better seat. Randomly, I clicked on a first class seat and they gave it to me, FREE! It was awesome!
Thanks Lifehacker! I just did it at my local store in Framingham, MA too. Just a regular old store. My 64 GB iPad1 would have fetched $75 if it weren't for the promo.