2:40 - Mind blown!
This wasn't portrayed in an article I found last year written by the man that came up with the idea and presented it to Mr. Chapman. It had great details of the whole development, testing and unveiling process. If I can find it in my bookmarks (there's a good chance), I'll send you a link tonight after 8pm.
Can we make this "a thing"?
Short answer: Yes. Running the majority of trailers during an F1 race doesn't do anyone any good.